Featureproud #01 · January 2009

Aural Pleasure

In short: Colorful, lively, and captivating

Aural Pleasure
From the magazine, proud #01, Page 37

Was there a special event you fondly remember?

There are a few, especially our kick-off on April 30th at Ritter Butzke. Over 1000 guests came to our first event. And in the end, everyone was happy, from the club owner to the artists to the guests.

What are your ambitions when organizing an event?

Our events are important for communicating with music-interested Berliners. It is central for us to immerse the venue in a special atmosphere for one night through light, music, and decoration.

Who is your target audience?

We don't have a target audience as such. We are an association for urban music culture and want to inspire young Berliners for digital music production. Therefore, everyone is welcome.

What is important to you in presenting music?

It is important to us that there is as wide a gap as possible between more well-known and lesser-known DJs and live acts. The headliners attract music enthusiasts, and this way we can offer up-and-coming artists the opportunity to gain experience in front of a large audience.

What is the cornerstone of your events?

Our quality is defined by three components: sound, good music, and the decoration of the party. We are proud that at our party, people were running around completely desperate because they couldn't get drugs. For us, music is the fuel for exuberance.

Was there anything that particularly pleased you recently?

Yes, after our Christmas Dream, a guy approached us and said that our Christmas party had been the best event for him in a long time, even though he hadn't taken any drugs. That was the best confirmation at the end of the year that we are on the right track.